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Japanese-Style Illumination at Asama Hot Spring Has Started!

In Japan, the winter is a season of “illumination”. There are some beautiful illumination spots lighted up by LEDs. In Nagano, Karuizawa, Azumino, and Suzaka’s illumination events are famous.

This winter, not large but unique illumination has started at Asama Hot Springs in Matsumoto. It is Japanese taste design lighting in front of Hot Plaza Asama, a day trip hot spring facility. You can watch the “healing illumination” while soaking your feet in the free foot hot spring.

Japanese-style illumination of origami cranes and Matsumoto temari balls, made and played in the castle in Edo period.

Japanese-style illumination of origami cranes and Matsumoto temari balls, made and played in the castle in Edo period.

The lights on trees are designed to twinkle by natural wind, like stars in the sky.

Because of the M 6.7 earthquake that occurred on 22nd November and damaged some portions in Hakuba and Northern Nagano, even hotels in Asama Hot Springs suffered from cancellations, even though Matsumoto is in the center of Nagano Prefecture and didn’t have any direct damage.

Now, there are no problems at all sightseeing spots and ski resorts in Nagano, including transportation.

Kick-off ceremony of illumination

People in Asama Onsen hope this beautiful illumination will overcome the quake.?

Asama Hot Spring is located in a convenient place in Matsumoto, Nagano. It is just a ten minute bus ride from Matsumoto Castle. It also has a very long history, 1,300 years or more and feudal lords of the Castle visited there in the Edo period (17th century).

All the lights are LEDs using small amounts of electricity

The illumination is shining 5pm to 0am until April 19.

More than twenty traditional Japanese ryokans in Asama Onsen and the illumination are wating for you.

Plum Blossoms Festival in Norikura

The 43rd Plum Blossoms Festival(sumomo-matsuri) will be held at Ichinose Ranch(一の瀬牧場)in Norikura Highlands on May 18th Sunday.

The ceremony starts from 10:30 a.m., admission is “free”. Live music with Alpine Horns, Taiko(Japanese drums), Yodel Chorus and Japanese traditional dance are offered to the visitors along with “Sake”, “soba” and “Miso soup” services.

Sumomo(Japanese plum) trees grow naturally in Norikura Highlands, they usually start blooming from mid- May and last until Mid June.

Sumomo jam, wine and ice ream are on sale at the shop in Ichinose ranch.

And don’t forget about famous Norikura Onsen(hot springs)! There are several inns and public bathhouse for day trip visitors.

Yukemurikan(湯けむり館)opens from 9:30~20:00, admission fee is 720 yen for adults, 300 yen for kids.
There are many small inns and hotels with onsen in Norikura area. ⇒Norikura accomodations

To reach Norikura highlands, Haruyama bus(春山バス) services are available until June 30th.
The bus departs from Shinshimashima bus terminal in Matsumoto, and takes visitors to the snowy corridors on Mt. Kuraigahara.
Haruyama bus info

2 Days Free Bus Passport (& 4 days also available)

Good news for the tourists who wish to visit Kamikochi, Norikura, Matsumoto and Utsukushigahara all at once.

Very reasonable 2 Days Free Bus Passport is now available at ALPICO bus terminals in Matsumoto and Shinshimashima.



This 2 days free passport is 5,150 yen for adults (half price for kids (including tax)), available at ALPICO counter in Matsumoto Bus Terninal and Shinshimashima Bus Terminal. It is handy to use and perfect for touring Matsumoto area! Just to show this passport to the driver before get off the bus (except for Kamikochi line). For Kamikochi line, you need to get a “Numbered ticket (determining order of service)”at Kamikochi Bus Terminal in addition to this 2 days passport for boarding.

With this amazing open ticket, all bus services including Kamikochi line(train), Utsukushigahara line and of course Matsumoto city zone lines become free within 2 days after the purchasing.

In addition to this, by paying double the price of 2 days pass, you can get 4 days free ticket called “Shinshu – Hida Wide Free Passport“.
With this 4 days pass, you can even visit Takayama and Shirakawa village and come back to Matsumoto. The pass is available at ALPICO counter in Matsumoto and Shinshimashima bus terminals, Takayama Nohi Bus Center and Gero Bus Center in Gifu.

Have fun!

“Matsumoto Concierge Map” will be distributed

“Matsumoto Concierge” is a civic volunteer group guiding tourists from JR Matsumoto Station and the downtown tourist information booth.
The Castle Town: Matsumoto Concierge Map” was created by “Matsumoto Concierge” members after numerous discussions, and the most useful, often unwritten, tourist information has been selected.

Recommended restaurants with price range, availabilities of credit cards, free wi-fi and English menus, and the locations for  free bicycle pick-up, convenience stores, drug stores, banks, coin lockers, camera equipment stores are addressed on the map.  Since all the spots, shops and restaurants introduced on the map are selected by the locos (Matsumotorian),  the short comments tell real stories of Matsumoto.

This unique and very useful map is provided at the major hotels and inns in the downtown area, and will be distributed at the “Matsumoto Concierge” booth which is located in front of the wicket gate of JR Matsumoto station during tourist season starting from this golden week.

However, the number of the map is very limited, it may not be available to every tourist who will visit Matsumoto in this year.

Please download the map image from ⇒ “Matsumoto Concierge Map“, so you can install in the tablets of yours and use them while strolling the town.

Have lots of fun along with this handy information!

Nagawa “Soba Festa” Oct 20th

Nagawa is a small village located on the western mountain range, about one hour away from JR Matsumoto Station by both train and local bus.
There, “Soba Festa” has been held until November 4th. During the festival, various Soba restaurants are serving this year’s first cropped soba and having stamp rally. Collect stamps by trying at different soba restaurants during this season, guests will get some prize.  But forget about prize and such, Soba in Nagawa is already rewarding!!

This Sunday the 20th, they are serving “Nagawa Soba” which only use this region’s buckwheat for 500 yen at Sansai kan.  After having wonderful meal, travelers can relax at the local inn’s natural hot spring “Onsen”. Enjoy autumn’s breath taking colorful foliage on the mountain and delicious local soba in Matsumoto’s back yard!

Festival² in Matsumto!

Oct 1st ~ 3rd,  we have two local shrine festivals here in Matsumoto.

Yohashira Shrine・・・・1st to 3rd, downtown near the castle

Asama Hot Spring・・・the night of Oct 3rd!

↑ Shinto-sai at Yohashira Shrine ↓


At night, fireworks display the river Metoba.

↓ Taimatsu-matsuri (Fire Festival in Asama Hot Spring)



Have fun!!

Snowmobile, snowshoeing & cross-country ski at Utsukushigahara 王ヶ頭ホテル

Ougatou Hotel (Ohgatou Hotel)  王ヶ頭ホテル is located on the crest of the Utsukushigahara Heights (美ヶ原高原), an elevation of 2,000 meters.

In this time of the year, they offer very attractive outdoor activities for the guests.  Until the end of March,  guests can sign up for the snowmobile tour which leaves the hotel every morning.

They also provide a “Snowshoeing Plan,  snowshoes rental fee is included in the hotel charges.

Of course, you can enjoy cross-country skiing while staying there.  (Rental ski gears are available)

And the most of all, what is so distinctive about this hotel is its open-air bath and indoor bath with magnificent view.


There are no obstacles, in the 100 % wild and natural settings, visitors of this mountain lodge can be fully relaxed.

Please enjoy a fantastic view of 360 degrees from Utsukushigahara Heights.  This will surely become one of  the unforgettable experiences  in Japan.

Reservation・・・・・Ougatou Hotel (Rakuten Travel) or see “tripadvisor”

*Ougatou Hotel has selected as a Japan’s No.1 hotel for family use in Tripadvisor’s TRAVELERS’ CHOICE 2013 Award!!

*Note*  You can’t take your own car to the hotel during the winter( November 25th to April 20th) due to closedown of the road.  You need to make a hotel reservation, a ” shuttle bus”  will be there to pick you up from JR Matsumoto station.

Before snow melts, better hurry to see their greatest view!!

Koshin sama (お庚申さま)Festival in Asama & Azusagawa on 22nd

At the night of Koshin (庚申), traditional Japanese conduct a special ritual.  The 22nd of February, Koshin festivals will be held at Koshin – do (庚申堂) in both Asama Hot Spring and Azusagawa Ueno district.

←(photo taken by Fujinoyu)

Koshin (庚申) is a name of a day which comes to 57th of the sexagenary cycle of Japanese lunar calendar (traditional calendar with Chinese zodiac signs).   According to Taoism, the night of “Koshin”, the “three worms (三尸・さんし)” the spiritual figures which believed to live in our body will come out from the human while the owner of the body is sleeping,  and these three bugs will go to heaven to make a report on humans ill deeds to Tentei (天帝), the god.   The heavenly god will make a judgement  for each people’s life span after hearing from these three worms reports.   In order to prevent from “three worms’ declaration to god”,  Japanese folks had made a ritual to stay awake on the night on Koshin.   That was a beginning of Koshin Festival.   In “Makurano soshi (枕草子)” (very early essay book written by a noble lady in A.D. 996), there are some descriptions about the night of Koshin,  therefore this festival has been held for more than a thousand years by Japanese folks.

image of three worms                        ↑ Symbol of Koshin with three monkeys


Shinkoji Temple in Azusagawa Ueno, the western foothill region of Matsumoto

To find the temple, just follow the red flags.  The color red is a symbol of Koshin so as monkeys.

← Three monkeys in Shinkoji temple

At Hot Plaza Asama (communal onsen) ,  there will be a welcome service hosted by local ladies.

Inside of the temple, monks are reciting sutras all night long, locals are selling lucky Daruma figures.

Asama Hot Spring ← click to open the map

Shinkoji Temple ← Map

Hope you have a chance to eyewitness this ancient ritual here in Matsumoto.

Fukujuso Festival in Shiga

Fukujuso Festival will be held in Shiga from March 2nd to 20th.

Fukujuso (Far East Amur adonis or “adonis ramosa”) is a popular spring flower which is distributed in mountain forests throughout Japan.    In Matsumoto area, this tiny wild flower is a sign of advent of spring.   Fukujuso Park in Shiga, about 0.5 million fukujuso grows naturally within this 1.5 hectares park, and  there is no other place with same amount of fukujuso in  Nagano.  Tens of thousand people come to see these adorable early spring flowers during this festival period.

←click to open the brochure.

To get there, take Alpico local line “Shiga line” from Matsumoto bus terminal.   It takes about 30 minutes to reach to “Fukujuso Park” from downtown Matsumoto.  (Please be careful with the schedule, the bus comes only once in 2~3 hours.)

In Shiga, there is a very nice onsen ryokan(B&B) calledMatsutake Sanso.  Not only its high quality natural hot spring water, they serve delicious cuisine in the restaurant (lunch and dinner, no reservation required).

Matsutake Sanso offers day visit hot springs which tourists can use without making a reservation.   Since the bus comes once in 2~3 hours, it will be nice to rest and be relaxed in onsen facility while waiting for the return bus.

Enjoy nice holiday in Shiga!!

Ski Kids Day in Norikura Ski Resort Feb. 17th Sunday

This coming Sunday, February 17th is “Ski Kids Day” in Mt. Norikura Ski Resort .

DAY PASS lift ticket for elementary school kids and preschool kids is only 500 yen for “Ski Kids Day”.  And “No Charge” for the children under 3 yrs old.

On kids day, there will be some fun events for kids.  Around 14:00~ they are going to serve a gigantic “Sanzkuyaki Burger” at the restaurant.   Sanzokuyaki is Matsumoto’s popular local dish, very similar to fried chicken.  This gigantic burger is for 100 guests, the diameter is about 70~80 centimeters.

Not only the burger, there will be kids lottery,  free snow mobile riding, and of course, your kids will be happy to take photos with “Sanzokukku”, the popular mascot.

Moreover, there are some wonderful news for both young students and adult beginners.

For “Young Students” including undergraduates,  DAY PASS lift ticket is HALF- PRICE only in February.  Check it out! ⇒ Half – price DAY PASS Ticket

And for very beginners (for elementary school students and older including adults), “Norikura Debut Package” will be suitable.
The package plan includes a DAY PASS ticket, rental ski gears  and 2 hours beginner’s lesson.   The charge is only 4000 yen.
To sign up for this reasonable package,  you have to be at the ski rental shop at 8:45 ~ 9:30 for morning session and 11:45 ~ 12:30 for afternoon session.
*To take this advantage, it is very important that you are a very beginner who ski for the first time.   If  your ski skill is too good to be a beginner, they will charge the difference of ski lesson fee.


Norikura Ski Resort is famous for its high quality powder snow and the difference in elevation of 1,400 meters.

And, Onsen!!  Both DAY PASS and HALF DAY PASS come with a onsen coupon ticket.   Yukemurikan is a communal onsen really close from the ski area.

Have a wonderful holiday!


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